Jeroen Dekker

Hospitality Revenue Technician

I’m not a consultant or coach. I’m a Hospitality Revenue Technician helping independent cafés and restaurants identify, repair, and prevent operational profit leaks using practical systems and real-world experience.

With over 35 years of hands-on experience owning and operating cafés and restaurants, I’ve seen firsthand the ups and downs of the hospitality industry. I know what it feels like to work endless hours, see solid sales coming through the doors, and still wonder where the money went at the end of the week.

Over the years, I’ve learned that while passion for food and a love for hospitality draw many people into the industry, the harsh reality of running a business on razor-thin margins often comes as a shock.

I’m not just an observer of the industry. I’m actively involved in the hospitality community, speaking with venue owners and operators about the challenges they face, what’s working, and where businesses are quietly losing money without realising it.

What I’ve discovered is that many cafés and restaurants struggle unnecessarily. Often, it’s not just the market or economic conditions creating pressure, but small operational weaknesses that slowly drain profit from the business.

Poorly designed menus. Rosters built on habit instead of sales. Lack of visibility over wage percentages, stock control, customer spend, or daily performance. Small issues like these can quietly cost venues tens of thousands of dollars every year.

That’s why I created a practical and affordable alternative to expensive consultancy programs and complicated software systems.

I don’t believe in gimmicks, lock-in contracts, or over-complicated theories. I believe operators need straightforward tools and systems that help them quickly identify problems, take control, and improve profit using what they already have inside their business.

My signature tools include:

The Profit Leak Detector™ — a practical self-audit and repair manual designed to help venues uncover hidden profit leaks and take corrective action quickly.
Roster for Profit™ — a toolkit designed to turn rostering into a profit-driving system instead of a wage-control exercise.
Visit Hospitality Revenue Maintenance™ for a growing collection of practical tools and systems designed specifically for independent hospitality operators.

Everything is built with one goal in mind:

keeping solutions accessible, practical, and affordable for independent cafés and restaurants.

Recently, I also created The Independent Restaurant & Cafe Profit Crew, a Facebook community where independent operators can access practical discussions, industry insights, and free downloadable tools designed to help venues improve profitability and operational control without expensive programs or subscriptions.

Unlike many expensive consultants or flashy online promises, I keep things simple, honest, and operationally focused. There are no complicated funnels designed to push operators into large ongoing spends — just practical tools, real-world experience, straightforward support, and genuinely useful resources.

For operators wanting additional guidance, I also offer Revenue Maintenance Sessions via Zoom or Google Meet. These sessions are designed to help identify and resolve specific operational pain points quickly, often uncovering opportunities to save or recover thousands of dollars in a short period of time.

If you’re ready to regain control, stop profit leaks, and build a stronger, more profitable hospitality business without the noise and false promises, I’m here to help.

Let’s get your venue working for you — not the other way around.

TOOL BOX

Roster For Profit - the tool to control wage %, lift team accountability and increase ACS

The Profit Leak Detector - Identify money leaks and repair them before they cost thousands

Revenue Maintenance Session - ↗

Build and Manage Rosters in Real Time ↗

Track Business in Real Time ↗

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