About Jeroen

The Origin Story of the Hospitality Revenue Technician.

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One thing has bothered me throughout my entire hospitality career.

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I've met so many independent café and restaurant operators who genuinely wanted to build a better business, but when times became tough, they simply couldn't afford the help that was available.

That never sat comfortably with me.

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If your business is already under pressure, asking you to spend thousands of dollars on consultancy programs, coaching packages or ongoing software subscriptions can easily become another financial burden. Sometimes those investments pay off, and sometimes they don't.

Either way, they're a big decision.

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I kept thinking there had to be another way. Not a cheaper way, but a better way. One that started by understanding the business before spending money trying to improve it.

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During the 35 years of owning and operating Cafés and Restaurants, I'd learned something that changed the way I looked at profit.

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Most businesses aren't held back by one big problem. They're held back by dozens of small operational weaknesses that, on their own, they rarely attract attention but together quietly shape the way a business performs.

The more I saw this, the clearer it became that our industry was becoming increasingly focused on reports, dashboards and software. Those things have an important place, and I use them myself, but somewhere along the way they started receiving more attention than the operation itself, which is where I believe lasting improvements are really made.

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That made me wonder what would happen if independent café and restaurant operators understood their own operation well enough to solve many of these challenges themselves. What if they could strengthen the systems they already had before spending thousands of dollars looking for answers somewhere else?

And when they did decide to invest in software, outside advice or professional support, they could do so with confidence because they understood the operational systems those services were designed to improve.

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That way of thinking eventually became the foundation of what I now call Operational Profit. Not as a program or another business system, but simply as a practical way of looking at a hospitality business.

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Build a stronger operation first, and the financial results usually follow.

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That same philosophy shaped every Operational Tool I’ve developed. They’re designed to help owners understand their operation first, then build those systems and methods into the business so they become part of the way the whole team works.
Because that’s the real goal. Not for the owner to carry all the knowledge, but for better operational habits to become part of the culture of the business.

People often ask why I call myself a Hospitality Revenue Technician instead of a consultant or coach.

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To me, the difference is quite simple. A technician begins by understanding how something works before deciding what needs repairing, improving or replacing. That’s exactly how I’ve always approached hospitality businesses.

I don’t believe every business needs another consultant or another software subscription. I do believe every independent café and restaurant benefits from understanding its own operation first. Once that foundation is in place, better decisions follow naturally, along with better systems, a stronger team and, over time, a stronger business.

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Everything I’ve created has grown from that belief. Not to make owners dependent on me, but to help them build stronger businesses through better operational decisions and practical Operational Tools that continue to add value long after they’ve been put to work.

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If my work helps an independent café or restaurant owner build a stronger business and gives them the confidence to lead their team with greater clarity, then I’ve achieved exactly what I set out to do.

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